Retailers and suppliers
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40 years of partnership with retailers and suppliers
For 40 years, businesses in Finland have used global GS1 standards, mutually agreed upon between industry and trade, to indentify retail products. The key benefits of the GS1 services include the centralised sharing of product information and images between suppliers and trading partners, both in Finland and abroad.
The need for sharing up-to-date product information is particularly pressing in the rapidly growing e-commerce market. Product information in line with GS1 standards improve business as customers are able to search for and compare different products easily, quickly and efficiently. The digitalisation of the supply chain and the automation of warehouses have also increased the significance of the GS1 standards. Globally used, consistent standards improve the competitive strength of trade.
Bar codes and other GS1 identifier codes form an international standard between manufacturers, wholesale and retail business and consumers. The manufacturer or packer of the product purchases a company prefix from GS1 to compile bar codes and other necessary identifiers for its products.
Bar codes and other labels are used to identify products in consumer, shop and transport case packaging as well as in pallets. That is why labelling products in accordance with the GS1 is vitally important; as a result, they can be processed in the cash register systems of retail outlets, for example. Moreover, labelling cases for transport is a basic requirement when goods are delivered with trade logistics.